Why Image Size Matters for Social Media

Using the correct image dimensions ensures your content displays properly across all devices and gets maximum engagement. Incorrectly sized images may be cropped awkwardly, appear blurry, or lose important visual elements. Social media platforms are constantly updating their specifications, so staying current is essential for maintaining a professional online presence.

Instagram Image Sizes

Instagram is one of the most visual platforms, making image quality crucial.

Profile Photo: 320 x 320 pixels (displays at 110 x 110 on mobile)

Square Post: 1080 x 1080 pixels (1:1 ratio - the classic Instagram format)

Portrait Post: 1080 x 1350 pixels (4:5 ratio - takes up more screen space)

Landscape Post: 1080 x 566 pixels (1.91:1 ratio)

Stories/Reels: 1080 x 1920 pixels (9:16 ratio - full screen vertical)

Carousel Posts: 1080 x 1080 pixels per slide (maintain consistency)

Facebook Image Sizes

Facebook serves billions of users, making optimization important for reach.

Profile Photo: 170 x 170 pixels (displays at 176 x 176 on desktop)

Cover Photo: 820 x 312 pixels (mobile displays 640 x 360 visible area)

Shared Image Post: 1200 x 630 pixels (optimal for link previews too)

Event Cover: 1920 x 1005 pixels

Group Cover: 1640 x 856 pixels

Twitter/X Image Sizes

Profile Photo: 400 x 400 pixels (circular crop)

Header Image: 1500 x 500 pixels

In-Stream Photo: 1600 x 900 pixels (16:9 ratio)

Card Image: 1200 x 628 pixels

LinkedIn Image Sizes

Profile Photo: 400 x 400 pixels

Background/Cover Image: 1584 x 396 pixels

Shared Image: 1200 x 627 pixels

Company Logo: 300 x 300 pixels

Company Cover: 1128 x 191 pixels

Pinterest Image Sizes

Profile Photo: 165 x 165 pixels

Standard Pin: 1000 x 1500 pixels (2:3 ratio - optimal for the feed)

Square Pin: 1000 x 1000 pixels

Board Cover: 222 x 150 pixels

YouTube Image Sizes

Channel Profile: 800 x 800 pixels

Channel Banner: 2560 x 1440 pixels (safe area 1546 x 423)

Video Thumbnail: 1280 x 720 pixels (16:9 ratio)

TikTok Image Sizes

Profile Photo: 200 x 200 pixels minimum

Video Dimensions: 1080 x 1920 pixels (9:16 ratio)

Quick Tips for All Platforms

Always save images in high resolution and let platforms compress them. Use PNG for graphics with text or transparency, JPEG for photographs. Test your images on multiple devices before publishing. Keep important content away from edges to avoid cropping issues.