Why Product Images Drive Sales

In e-commerce, customers can't physically examine products. Your images are their only way to evaluate what they're buying. Studies show that 75% of online shoppers rely on product photos when deciding on a purchase. High-quality, well-optimized images directly correlate with higher conversion rates and fewer returns.

Recommended Product Image Sizes

Amazon: 2000 x 2000 pixels preferred (minimum 1000 x 1000). 1:1 square ratio. Enables zoom feature.

Shopify: 2048 x 2048 pixels recommended. Square format works best for consistency.

eBay: 1600 x 1600 pixels minimum for zoom. Largest side at least 500 pixels.

Etsy: 2000 pixels on shortest side. 5:4 ratio for listings, 1:1 for thumbnails.

WooCommerce: 1200 x 1200 pixels is a good standard. Check your theme requirements.

Essential Image Requirements

White Background: Most marketplaces require or prefer pure white (#FFFFFF) backgrounds. This ensures consistency across listings and focuses attention on the product.

Product Focus: The product should fill 85-90% of the image frame. Too much empty space wastes valuable visual real estate.

Multiple Angles: Provide 5-8 images showing different angles, details, scale reference, and product in use.

Consistent Lighting: Even, shadow-free lighting that accurately represents colors. Avoid harsh shadows and color casts.

Image Types to Include

Main Image: Front view, white background, product fills frame.

Alternate Angles: Back, sides, and 3/4 views.

Detail Shots: Close-ups of textures, features, labels.

Scale Reference: Product shown with common objects or hands for size context.

Lifestyle Images: Product in use or in context (for some platforms).

Packaging: If packaging is part of the selling point.

Technical Optimization

Format: JPEG for photos (smaller files), PNG only if transparency needed.

Quality: 80-85% JPEG quality maintains visual quality while reducing file size.

File Size: Keep under 1MB per image for fast loading.

Naming: Descriptive file names help SEO (e.g., "blue-cotton-t-shirt-front-view.jpg").

Alt Text: Always add descriptive alt text for accessibility and SEO.

Common Mistakes to Avoid

Low resolution images that can't zoom
Inconsistent image sizes across products
Colored or busy backgrounds (unless lifestyle shots)
Wrong aspect ratios causing cropping issues
Oversized files slowing page load
Missing alternate views

Using Our Tools

Use ImageResizer.site to standardize all your product images. Resize to required dimensions, crop to square format, and convert to optimized JPEG. Consistent, well-optimized images across your entire catalog improve professionalism and load times.